College Park Skyhawks and Aaron's Announce Jersey Patch Partnership

COLLEGE PARK, Ga. – The College Park Skyhawks, the NBA G League affiliate of the Atlanta Hawks, and The Aaron’s Company, Inc., today announced a partnership that will make Aaron’s, a national lease-to-own provider of furniture, appliances, and electronics, the official jersey patch partner of the Skyhawks, as well as the team’s official furniture partner. The jersey patch will be worn on the Skyhawks’ home and away jerseys during the 2023-24 season. 

The Aaron’s logo will be seen on the Skyhawks uniforms beginning during ‘Home Opening Weekend presented by Georgia Natural Gas’ on Saturday, Nov. 18 and Sunday, Nov. 19, where the team will also wear a ‘Heating Up the Southside’ uniform for the weekend. 

“We are so thrilled to bring Aaron’s on board as part of the Skyhawks team,” said Atlanta Hawks Vice President of NBA G League and 2K League Operations Janice Koon. “The partnership will not only be reflected on the front of our jerseys every game, but in the ways we make the fans feel at home at the Gateway Center Arena.”

Aaron’s will also be the presenting partner for the Skyhawks’ Holiday Game, to be held at Gateway Center Arena onDec. 13 vs. the Greensboro Swarm. Additionally, Aaron’s will be the presenting partner of Fan Appreciation Night, the team’s final home game of the season on Saturday, Mar. 30, 2024, against the Long Island Nets. 

"Aaron’s is pleased to partner with the College Park Skyhawks as the team’s official furniture partner,” said Douglas Lindsay, Aaron’s Chief Executive Officer. “Since our founding in 1955, Aaron’s has been committed to being an active part of the communities we serve. This partnership with the College Park Skyhawks is about more than just the products we lease; it's about engaging in our hometown of Atlanta and creating unforgettable moments on and off the court."

Aaron’s will have a prominent presence on Skyhawks assets, including the team’s roster page on their website as well as during in-game features on the court and on the video board. The Aaron’s logo will be visible on the scorer’s table during Skyhawks home games, as well as on the bottom of each basket stanchion. As part of the partnership, BrandsMart U.S.A., a leading appliances and consumer electronics retailer owned by The Aaron’s Company, will also be a proud partner of the Skyhawks and will be featured on in-arena signage.

The Skyhawks began their fourth season with a two-game series in Toronto this past weekend, where the Skyhawks won both games in Ryan Schmidt’s debut as the team’s head coach. The team recently announced their full 24-game home schedule for the 2023-24 season. Information on the schedule, tickets, roster, and more can be found on cpskyhawks.com.